Execution →
Where the Story Ignites.
This is where vision accelerates into reality. Once the concept is clear, I shape it into motion—through the lens, editing, animation, and sound. Whether leading production or collaborating with a team, I ensure the execution is sharp, emotive, and purpose-built for the audience and platform. Every detail fuels the story forward.
3…2…1… We have ignition.
TV/Film
🏋️♂️ Case Study: ESPN x CrossFit – inFLUX Series
Client: ESPN / CrossFit
Type: Original Documentary Series
Role: Creator, Writer, Director, DP, Editor
Link: Watch the Video
Overview:
inFLUX is a short-form documentary series developed in collaboration with CrossFit and ESPN to profile elite athletes, coaches, and communities pushing the boundaries of performance and mindset. Designed to bridge sport, lifestyle, and culture, the series brings a grounded, cinematic lens to the world of CrossFit beyond the competition floor.
Approach:
I developed inFLUX from the ground up—leading creative direction, scripting, filming, and post-production for the entire series. Each episode focused on character-first storytelling, blending raw training footage, interviews, and atmospheric b-roll to immerse the viewer in both the physical intensity and emotional journey of the subject.
Key Contributions:
Conceptualized and developed the entire series from pitch through delivery
Directed and filmed all interviews and action sequences on-location
Edited each episode with a focus on rhythm, tone, and emotional pacing
Integrated custom sound design and original music beds for cinematic impact
Maintained creative and technical consistency across all episodes for ESPN broadcast and digital
Result:
inFLUX resonated with both core CrossFit audiences and general sports fans, praised for its human-centered storytelling and production quality. It helped strengthen CrossFit’s presence in the mainstream sports media landscape and showcased the depth of its athlete community in a new format.
🍷 Case Study: Amazon Prime – It Starts With Wine
Client: Wine Enthusiast Media / Amazon Prime
Type: Documentary Series
Role: Lead Editor
Link: Watch the Video
Overview:
It Starts With Wine is a premium docu-series on Amazon Prime that blends travel, culture, and storytelling through the lens of winemaking around the world. Each episode dives into the local character of a wine region—its people, food, and traditions—while celebrating the craft and lifestyle surrounding wine.
Approach:
As Lead Editor, I was responsible for shaping the narrative arc of multiple episodes from raw field footage. My work involved balancing cinematic visuals with story pacing, weaving together interviews, B-roll, and environmental sound into a seamless viewing experience. I collaborated closely with the director and producers to preserve the documentary tone while enhancing emotional beats and rhythm.
Key Contributions:
Crafted visual transitions to unify location shifts and storytelling layers
Built narrative flow from hours of source footage, interviews, and drone work
Integrated music, pacing, and tone to reflect the personality of each region
Delivered polished edits on a tight post-production schedule for streaming distribution
Result:
The series aired on Amazon Prime to strong reviews for its immersive visuals and aspirational tone. It was used by both lifestyle brands and tourism boards to promote regional culture, and stands as a model for travel-driven documentary storytelling.
Corporate/Tech
🧩 Case Study: F5 – Accelerate AI Innovation without Compromising Security
Client: F5 Networks
Type: Product Explainer / Brand Vision
Role: Editor, Motion Designer, Story Development
Link: Watch the Video
Overview:
F5 needed a high-level product explainer that would help reposition their security solutions within the evolving API landscape. The challenge was turning complex, abstract cybersecurity concepts into a visual narrative that felt modern, polished, and relevant to enterprise decision-makers.
Approach:
I collaborated closely with the content team to distill messaging into a tight, two-minute narrative. I helped craft motion graphics to support the script, animated elements to create product context, and layered in light transitions and branded visual cues to align with F5’s enterprise identity.
Result:
The video was developed as a high-level explainer to support F5’s broader positioning around API security. It was designed for flexibility across platforms—suitable for internal use, client presentations, and digital publishing. The final piece helped simplify a complex topic and reinforced F5’s role in the evolving API security landscape.
📊 Case Study: Deloitte x Databricks – AI & the Future of Data
Client: Deloitte / Databricks
Type: Branded Explainer / Enterprise Thought Leadership
Role: Motion Designer, Editor, Visual Strategy
Link: Watch the Video
Overview:
This video was designed for Deloitte’s strategic partnership with Databricks, highlighting their AI-driven approach to data transformation. The content needed to convey technical depth while remaining digestible for an executive audience.
Approach:
The approach was unorthodox in that all interview footage was edited without any cut aways(broll, graphics, etc), only using kinetic overly text to drive the vision.
Result:
The piece was featured prominently in Deloitte’s enterprise content library and was used to support presentations, pitches, and social campaigns focused on AI/data integration. The design direction was later used as a visual reference for related client work.
🔐 Case Study: Commvault x Hitachi – Unified Data Protection Video
Client: Commvault + Hitachi
Type: High-Impact Explainer / Tradeshow Feature
Role: Motion Designer, Editor, Visual Treatment Development
Link: Watch the Video
Overview:
Commvault and Hitachi needed a fast-moving, visually precise explainer to highlight the power of their unified data management platform—built for compliance, security, and resilience. The final video would premiere at a major industry tradeshow, requiring visual impact, information clarity, and brand consistency in under 60 seconds.
Approach:
I translated a high-level script into an animated sequence that paired rhythmic motion typography with sleek transitions and background visuals. The piece was driven by momentum—mimicking the flow of data across systems—using cursor animations, progressive word reveals, and stacked motion blocks to carry the viewer line-by-line through the value prop.
Each scene was meticulously planned, combining type-driven pacing with subtle background image shifts to create movement without overwhelming. The voiceover and pacing were balanced to let core messaging land cleanly, while the visuals reflected modern infrastructure themes.
Result:
The video became a centerpiece of Commvault and Hitachi’s presence at the event, setting the tone for conversations around enterprise-grade data protection. It has since been repurposed for digital campaigns, internal presentations, and customer onboarding efforts.